Daniel Tardy of Dave Ramsey's EntreLeadership asked this question (@EntreLeadership on twitter) yesterday and I did my best to try to get past the obvious answer: People.
A team is only as strong as it's members. We all know that to be true. But, if we look deeper, I think we can come up with a guiding principle in business that may make this answer sound almost cliché and not thought out.
Take a tree for example. The limbs/leaves while vital to the life and prosperity of the tree, are nothing without a strong base. What is that strong base? Could that be the answer to "what's your company's strongest asset?"
I'd argue that without a company culture that resonates with it's employees, that even great workers are left to wither without a cause for which to fight. We are only as strong as that which leads us. I would go so far as to say that your company's greatest asset is it's leaders, and their greatest asset is a positive "can-do" attitude. And let us not forget who's job it is to inspire our leaders... A positive attitude starts at the top.
As a friend of mine and I often joke... "Can't never could."
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