Be in it, not above it.

I'm not "too good" to design anything... what I am "too good" for is not giving something the attention it needs because it's not creative or exciting enough.

Let's face it, if all we wanted to do was the MOST creative projects, we'd be fine artists. We're problem-solvers. It's our job to make the trivial beautiful.

There are lots of days that we (small business owners) are faced with tasks that seem trivial. Whether they be design-related, or working on the business within the business. Be too good for anything less than your best effort. 

Lastly, remember "giving it 110%" does not exist, but 100% does. Act within yourself, but push yourself as far as you can, then delegate it, manage it, if you need to... but don't settle. This is your business, your NAME, your baby.